ABOUT US

About CheerIT™

CheerIT™, developed by AvenCheer Technologies, is a pioneering multi-venue audience engagement platform in India that transforms real-time fan energy into powerful branded experiences.

It enables fans, families, and even remote participants to capture and share short voice cheers and selfie videos directly from their mobile devices. These moments are securely curated and delivered in real time to sports stadiums, live events, weddings, and grand-finale competitions, where they are showcased on large screens and amplified through venue audio systems.

For sponsors, CheerIT™ goes beyond visibility— it embeds brands directly into the most emotional and high-energy moments of an event. Every cheer becomes a co-branded experience, turning audiences into active participants and authentic brand storytellers.

By combining live audience interaction with branded content integration, CheerIT™ creates measurable engagement, memorable fan moments, and scalable sponsorship opportunities across multiple venues and event formats.

More About Us

Who We Are

Avencheer Technologies is a sports-tech company dedicated to transforming how fans, stadiums/events, and brands connect during live matches. Our flagship platform, CheerIT, allows fans to send short voice notes and selfie videos from their mobile phones directly to stadium big screens and speakers in real time.

We exist to make every fan feel seen, heard, and part of the gamewhether they are inside the venue, watching from home, or cheering from another country.

Our Mission

To turn fan emotion into live digital experiences by connecting mobile phones, stadium/event screens, and audio systems through safe, scalable, and simple technology.

Our Vision

A world where every major stadium/event uses CheerIT to keep fans on screen and in the spotlight—and where “fan-first” becomes the default setting for live sport.

Our Values

Every feature we build is measured by one test: does this make the game more meaningful and memorable for fans?

Our tools are designed for reliability, low latency, and minimal disruption to existing AV workflows and match operations.

Strong moderation and quality control ensure that families, leagues, and brand partners can trust every clip that goes on screen.

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Mr. Dinesh Sanil
Meet Our Founder

Founder & Inventor Note

At AvenCheer Technologies, we are committed to advancing the future of fan engagement through innovation, reliability, and scalable technology. The concept behind this platform originated from a simple yet powerful vision enabling every fan, regardless of location, to participate in the live stadium/event experience.

Our patent-pending system has been engineered with a strong focus on accuracy, moderation, and seamless integration, ensuring that user-generated audio and video content can be safely incorporated into real-time stadium/event environments. This foundation allows us to support sports organizations, broadcasters, and event partners with a secure and transformative engagement solution.

We remain focused on delivering high-quality technology, strong operational standards, and meaningful value to our partners and users worldwide. Thank you for your trust and interest in our work as we continue building the next generation of interactive fan experiences.

We collaborate closely with stadium/event operators, league organizers, event agencies, and brand partners to ensure that CheerIT fits real-world requirementsfrom local tournaments to nationwide leagues.

How Tech Works

What We Do

Fan Engagement Platform

  • Capture 7-10 seconds short videos and selfie from fans
  • Apply AI moderation and audio/video enhancement
  • Route content to one or many stadiums/events through a central dashboard
  • Play clips on big screens, LED rings, and PA systems at key moments

For Leagues, Stadiums/Events & Brands

  • Elevate stadium/events atmosphere and fan experience
  • Create new sponsorship and activation formats
  • Support multiple Indian languages with subtitles
  • Provide analytics on engagement, reach, and participation

Built in India, for the World

AvenCheer Technologies is proudly built in India, inspired by the energy of our stadiums/events and the passion of our fans. While we begin with cricket, football, and kabaddi across Indian venues, our platform is designed to scale to international stadiums and global tournaments.

We collaborate closely with stadium/event operators, league organizers, event agencies, and brand partners to ensure that CheerIT fits real-world requirements — from local tournaments to nationwide leagues.